In a music industry with female artists who like to make a scene with their over-the-top fashion sense, inappropriate public displays, and ridiculous lyrics, Lorde’s seemingly humble persona is a breath of fresh air. The only vehicle she is using to make a scene is her music, and it is quite showing. This 17-year-old musician has burst onto the music scene with a unique music style that has proved to be irresistible to myself and the rest of the world.
She first won over our hearts with her song ‘Royals’. This song was released with her first EP called ‘The Love Club’ in November 2012. Within the first 5 seconds of hearing the song, I was on the Lorde train; and I wanted more. The simple sounds of her voice with the driving beat were so mesmerizing to me. The first chance I got, I found the rest of her EP and listened to it non-stop. I couldn’t get enough of Lorde. It amazed me that the simplicity of ‘Royals’ that I loved so much carried over to the rest of her songs. Yet they all sounded so different.
Soon after ‘Royals’ started playing on the radio, her full album (‘Pure Herione’) was released in September 2013. It was perfect timing for me because the play count on her EP was getting pretty high. ‘Pure Heroine’ gave me something else to get obsessed about. “Obsessed” is not an exaggeration. Yet again, I immediately fell in love with how she combined her lyrics with the beats and sounds that make up each song.
As I briefly touched on earlier, one of the most attractive things about Lorde’s music to me is her unique style. It doesn’t sound like anything on the radio right now. Her almost creepy voice juxtaposed with the beauty of her lyrics creates this interesting blend of emotions. She seems to know what I want out of each song, and hits it perfectly.
The danger with her style of music, however, is that there is risk of the songs bleeding together. Most of her songs have the traditional progression of verse-chorus-verse-chorus-bridge-chorus. That, along with the heavy drum beats, could very easily throw an artist into a rut. In spite of this, Lorde seems to have found a way to make each song sound so different and special–an amazing attribute to her album that furthers my intrigue.
Another aspect of Lorde’s music that draws me in is her lyrics. They invite listeners to join her on her journey of self-discovery, as most teenagers go through. They are so true and honest, it reminds me of what it is like to be a teenager trying to figure out what this life is about. She is showing us her true self with her lyrics, and I want to know what that looks like. They are far more intelligent than anything I could have written at her age, and far more intelligent than what most other female artists are writing about today. This is the main reason I think of her music as a breath of fresh air.
In my post about Macklemore, I addressed his album’s title and artwork. I feel the same way about Lorde’s album.
The title is so simple and strong. Just like her music, she doesn’t try to make the album’s title and artwork fancy or complicated. She understands the beauty and creativity in keeping things simple and getting to the point.
‘Pure Heroine’ almost describes how I feel about the album. As a heroine addict would crave the drug when they are not able to use it, so I crave for this album when I am not listening to it.
Okay. That may be a dramatic comparison, but I think it gets my point across.
I would encourage each of you to listen to her whole album, not just the songs that play on the radio. With an artist like Lorde, the full album gives you more than just good music–it gives you an understanding of who she is as a person. If you like any artist that you hear on the radio, you should try to find more of their music. Don’t settle for that one song that gets overplayed. Buy music from artists you like because that is when you really learn things about music, about the artist, and about yourself.